These days it will be more or less responsible for any kind of business, small or large, to stay afloat without implementing some kind of SEO. A big part of the reason what that is the case has to do with the fact that SEO is what will bring traffic to your page and it can create a situation wherein a steady stream of potential customers are coming your way at any given point in time all of whom would be interested in purchasing something or the other from you in some way, shape or form.
The thing that you should at the very least try your best to keep in mind is that SEO for small businesses tends to be a little different from what large companies would be looking to tackle. For one thing, you need to spread information accessible to the crowd with SEO if you are operating a small business. The keywords that you would use are going to generally be rather different as well as they would involve local matters and the global perspective would not be nearly as relevant for you as there is no way for you to cater to international customers and clients right now anyway.
Once you finally manage to implement an SEO strategy that works for you, the first thing that you might notice is that you will start to receive a huge influx of visitors. This will drive a significant boost in sales, one that can lead to some serious profitability in the short term as well as greater long term viability for your business in an increasingly hostile saturated market that you happen to be in right now.